Armani Exchange For the Young and the Young at Heart

Armani is a high end fashion label that is well known for its top notch quality stylish products. The brand is the brainchild of Giorgio Armani, the famous Italian fashion designer, and was established in 1975. They have a number of stores across the globe that sells high end fashion wear and accessories and the stores receive millions of visitors each year. Over the years, Armani has branched out into several markets and several sub categories and in 1991, in a bid to capture the young market segment, the brand launched Armani Exchange. Armani Exchange or A|X, as it is most commonly referred to, is a label that caters specifically to the middle income market segment and offers most of its products for 100 dollars or less. Armani Exchange is well known for its daring and provocative ads that emulate the pop culture of Hollywood and are aimed specifically at people in their teens or 20s. However, a lot of people in their 30s also shop at Armani Exchange and love the products. The label offers clothing as well as accessories and just like the original Armani products, Armani Exchange's products are durable and reliable.The product range caters to people with varied tastes and style preferences and this is evident in all of their products. For instance, in the handbag category alone there are drawstring bags, clutches, shoulder bags and even beach bags. With Armani Exchange you just have to think it and there will be a product to match it. The designers use high end products and fabrics to design the products and take it upon themselves to ensure that everything is in fashion and lives up to Armani's reputation. Furthermore, the brand also offers denim products and they are one of the label's best sellers. The jeans come in various sizes and designs and have truly helped Armani Exchange in developing the reputation of a high end street brand. Apart from making purchases in stores, consumers can also purchase Armani Exchange's products via their website. The label has nearly 200 stores in 26 locations worldwide and is expected to open more retail outlets in the years to come. Overall, launching Armani Exchange was a smart move on the part of the company and has helped them capture the early to late 20s market segment. The label offers the same great quality but at much lower prices and has become a favourite amongst young adults.